Quibi Paid Subscriber Estimate Wrong By An Order Of Magnitude
The estimated number of Quibi paid subscribers is being disputed by the streaming video service, which says it is doing massively better than a leading analytics firm suggests … Background Quibi picked exactly the wrong time to launch. The company’s marketing was all about short videos you could watch, on mobile devices only, while you were out and about. A big promo spend and a 90-day free trial still saw good take-up, but the coronavirus crisis forced the company to not only rethink its marketing message, but do a U-turn on its mobile-only policy....